The working world is changing and people need ways to stay competitive in today's evolving job market. Six intense months led to the launch of an MVP shopping cart experience called Professional Development Courses: the University's first foray into the world of self-led (not instructor-led), self-paced, online courses that can be purchased without having to enroll at University of Phoenix.
I was the Content Designer on the product team that conducted:
Discovery/research
Ideation
Wire-framing
Name-testing
Concept-testing
Email capture efforts
Prototyping
Messaging architecture
SEO analysis,
User studies
MVP launch
In addition to the microsite, I also developed all the messaging for the B2C and B2B email campaigns, digital ads and videos.
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